Privacy Policy - Vividly

Privacy Policy

Last updated: Dec 20, 2025

This Privacy Policy applies to the Vividly mobile application (the “App”), developed by Vividly (“we”, “us”, or “our”).

We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you use our App and related services (collectively, the “Services”).

Please read this Privacy Policy carefully before using the App. By using the Services, you agree to the collection and use of information in accordance with this Policy.

Information We Collect

Information You Provide

We may collect information you voluntarily provide when using the App, including:

  • Login information via Google Sign-In or Apple Sign-In (such as user ID or email address)
  • Contact information when you contact support
  • Purchase status related to Premium subscriptions

Providing this information is optional, but some features may not be available without it.

Information Collected Automatically

To ensure the App functions properly and to improve user experience, we may automatically collect certain information, including:

  • Device information (device model, OS version)
  • App usage data (feature usage, crash logs, performance data)
  • Advertising identifiers (such as Google Advertising ID or IDFA)
  • Bluetooth status and connection data (used only for device discovery and control)

This information is used solely to operate, maintain, and improve the App.

Permissions We Use

To provide core functionality, the App may request the following permissions depending on your device and usage:

  • Bluetooth / Location – Discover and connect to LED devices
  • Storage (optional) – Select images or audio for lighting effects
  • Microphone (optional) – Enable music or sound-reactive lighting effects

You can manage or revoke permissions at any time through your device settings. Denying certain permissions may limit some features of the App.

How We Use Your Information

We may use the information we collect through your use of the Services for a variety of purposes, primarily related to providing and improving the quality of our Services:

  • Provide and maintain the App’s functionality
  • Enable Bluetooth device discovery and control
  • Improve performance, stability, and user experience
  • Support Premium subscriptions and restore purchases
  • Display advertisements (for free users)
  • Comply with legal obligations

Information Sharing and Disclosure

We do not sell your personal information.

We may share your information only in the following situations:

  • Legal requirements: When required by law or to protect our legal rights, users, or others
  • Service providers: With trusted third-party companies that perform services on our behalf (such as payment processing, analytics, advertising, hosting, and customer support). These providers are permitted to use your information only as necessary to provide services to us.
  • With your consent: If you explicitly agree to share your information with a third party, their use of your information will be governed by their own privacy policy.

Third-Party Services

Our services may contain trusted third party tracking tools from our service providers, including Google Analytics, Google Firebase, and Google AdMob. Such third parties may use cookies, APIs, and SDKs to collect and analyze user information on our behalf.

The information collected may include device identifiers, MAC address, IMEI, locale, approximate location, and IP address. You may reset or limit the use of advertising identifiers at any time through your device settings.

Data Storage & Security

We take reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse.

Your data may be processed and stored on secure servers operated by us or our service providers. Data retention is limited to what is necessary for the purposes described in this Policy.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to request access to or deletion of your data.

Please note that we may retain certain information if required by law or for legitimate business purposes. When deletion is possible, we will remove the information from active systems, though it may remain in secure backups for a limited period.

Children’s Privacy

We do not intentionally gather personal data from users under the age of 13. If we become aware that personal information from a child under 13 has been collected, we will delete it as quickly as possible.

Changes to the Policy

We reserve the right to change this Policy at any time. Any changes will be posted on this page with an updated date. The changes will be effective when posted.

Please review this page periodically to stay informed about how we collect and use your information.

Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or our data practices, please contact us at: [email protected]

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